8000 Aarhus C
Statement about the exhibition
The starting point for the installation was the combination of two phenomena that are intriguing us.
On the one side it is colour and its physical quality and on the other side it is the element of motion and its dynamic nature.
To unite these qualities the electric fan has been chosen as a tool. Placed on a podium a group of fans will show their different states by performing a choreography blending colour and motion.
About Raw Color
Raw Color is a collaboration of the Designers Christoph Brach and Daniera ter Haar. Their work reflect a sophisticated treatment of material by mixing the fields of photography and graphic design. This is embodied through research and experiments building a visual language. In their Eindhoven based studio they are working on self initiated and commissioned projects. They are graduated at the Design Academy Eindhoven in 2007 and started the studio in 2008.
In their work there is a desire to conduct a primary research, filtering the essence of all aspects of the design process. Driven by curiosity they are questioning the meaning of the subject they are working on. For example challenging the production process, creating ink from vegetables or transforming materials by placing it into another context. Within these aspects the materialization of colour plays a key role, and can be seen as the core of the studio.
More info: rawcolor.nl